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LA OPTIMIZED
ACCELERATOR ACADEMY

The L.A. Optimized Accelerator Academy provides businesses e-commerce growth and marketing support through its educational programming with the collaboration of corporate donors, non-profit partners, and subject-matter experts. The Accelerator Academy is made possible in partnership with the University of Southern California (USC) Sol Price School of Public Policy Center for Economic Development. ALL businesses are welcome to join us for this monthly free webinar every FIRST TUESDAY OF EVERY MONTH. Registration is required. 

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MONTHLY WEBINARS EVERY FIRST TUESDAY OF EVERY MONTH

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PAST EVENT

Tuesday, September 7, 2021

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Facebook Shops

Create a virtual storefront with "Shops” training. This training shows how Shops can help increase online sales for your business, and how to set it up within Commerce Manager. You will also learn how to:

  • Set up a shop in Commerce Manager

  • Customize their shop to reflect your business and brand

  • Create a consistent look and feel for their product images

Video is no longer available.

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An introduction to Shopify and how it can help your business

What is Shopify? How does selling online work? What features are available? How can Shopify help you start or grow your business? In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale as well as get an understanding of the costs involved. It is an essential class for anyone considering opening a business. With nearly two million users in more than 175 countries, Shopify is one of the world’s most popular commerce platforms. Used by small businesses and corporate giants alike, Shopify can help almost anyone no matter what stage of their entrepreneurial journey they are at. Join us as we dive into a high level overview of commerce with Shopify and see how this tool can help you reach your goals

 

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Sell online with e-commerce tools

Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. We will show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

 

Video is no longer available.

PAST EVENT

Tuesday, August 3, 2021

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Get to know Xero and tools that help streamline your business

Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.

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Square Solutions: Tools to run your business—even when it’s not business as usual

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.

 

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Get to know Finli and the tools that help owners go digital simply and quickly

Finli helps micro and small service-based businesses get paid effciently & affordably. With digital invoicing & payments embedded in our platform, Finli gives small business owners the tools to communicate, schedule and track payments.  We will address the costs and confusion in digital payments in 2021 including credit cards, Venmo. Zelle, electronic checks etc. and how small business owners need to rethink how they get paid in a quickly changing payment landscape. You have more control now than you may know!

 

PAST EVENT

Tuesday, August 3, 2021

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Get to know Xero and tools that help streamline your business

Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.

Square_Logotype_black.png

Square Solutions: Tools to run your business—even when it’s not business as usual

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.

 

Finli logo.png

Get to know Finli and the tools that help owners go digital simply and quickly

Finli helps micro and small service-based businesses get paid effciently & affordably. With digital invoicing & payments embedded in our platform, Finli gives small business owners the tools to communicate, schedule and track payments.  We will address the costs and confusion in digital payments in 2021 including credit cards, Venmo. Zelle, electronic checks etc. and how small business owners need to rethink how they get paid in a quickly changing payment landscape. You have more control now than you may know!

 

PAST EVENTS

Tuesday, July 6, 2021

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Get Started with Facebook Business Suite.

Learn how Facebook's business suite can help you simply access and manage the tools you need to succeed across Facebook and Instagram, all from a single app. This includes creating and programming posts, managing messages and comments, using automated messages and saving replies to scale your messaging with customers and looking at insights for both Facebook and Instagram business accounts.

Best suited for those looking to optimize and take advantage of their existing Facebook/Instagram accounts.

Video is no longer available.

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Get Your Local Business on Google Search and Maps

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish.

 

In this workshop we’ll discuss best practices for:

  • Create or claim your Business Profile on Google 

  • Manage your business info across Google Search and Maps

  • Use Google My Business to connect with  potential customers

  • Create a free website using the info from your Business Profile

GIVEAWAY! A $150 match of Google Ads to help your business reach more potential clients. Must attend the live session!

Video is no longer available.

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Your Business

on Yelp.

This session will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to find you. Attendees will learn best practices for completing their profile on Yelp and taking advantage of the free tools available to move the needle and be found more often by potential customers. They will also be educated on best practices for responding to online reviews and have an opportunity to ask questions of a Yelp representative.

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Business owners can join the Boost with Facebook US group to talk with other entrepreneurs or get their questions answered by Facebook employees

Facebook modules on how to establish your presence on Facebook and Instagram

Facebook modules on getting started with Facebook Business Suite

Facebook modules for nonprofits

If you have problem-solving issues with your business accounts

Build out a marketing strategy and get ideas

Watch more training videos here and get step-by-step help using tools

Get information from new product updates or changes 

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JUNE 15 KEYNOTE SPEAKERS

PAST EVENTS

JUNE 15 ACCELERATOR ACADEMY LAUNCH

Close Captioning available in English and Spanish by clicking on the CC icon at the right bottom of your screen.

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JUNE 15 FEATURED EXPERTS

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Karie Armstrong

Marketing and Business Consultant,

Los Angeles Small Business Development Network 

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Courtney S. Pade

Clinical Assistant Professor and Assistant Director of USC Annenberg’s Master of Communication Management Program

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Wendy Luttrell

Executive Coach and Business Consultant,

California Manufacturing Technology Consulting

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Freddy Tran Nager

Entrepreneurial Communication Expert in Residence, USC Annenberg School for Communication and Journalism

Experts are brought to you by the following partners

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