PAST EVENTS

LA OPTIMIZED
ACCELERATOR ACADEMY

Join us for this monthly free webinar.

New webinars available every FIRST TUESDAY OF EVERY MONTH

PAST EVENTS

April 2022: Tax Solutions

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WATCH IT NOW

PAST EVENT

March, 2022

SEO Marketing Strategies to Grow Your Business with:

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Solutions for Bookeeping to Taxes

This important class with educate business owners about the tax filing process from bookkeeping to taxes. It will help you learn why, how, and when to pay taxes. Additionally, it will help you understand the type of taxes you need to know, how to avoid penalties, and be compliant.  This webinar will also discuss how small businesses can benefit from grants, loans, and investors. Join to uncover the powers and benefits of having a set of basic accounting books and tax returns up to date.

Presented by Carmen Manrique Owner, Accounts Pro and CM Accounting Solutions Inc

Soluciones desde Servicios de Contabilidad hasta Impuestos

 

Esta clase educará a los dueños de negocios para que aprendan sobre el proceso desde la contabilidad hasta los impuestos. Le ayudará a comprender por qué, cómo y cuándo pagar impuestos. Los  tipos de impuestos que deben pagar, cómo evitar multas y operar bajo cumplimiento de la ley. Aprenderán cómo las pequeñas empresas pueden beneficiarse de subvenciones, préstamos e inversores y el poder de tener unos  libros de contabilidad y declaraciones de impuestos al día.

Presented by Carmen Manrique Owner, Accounts Pro and CM Accounting Solutions Inc

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Tax facts you need to know

Join us for an important (but not often talked about) topic for businesses across LA County – Business Tax. Long time accountant, and founder & CEO of ComplYant Shiloh Johnson will highlight 15 little-known business tax facts that are often ignored but can help business owners maximize their tax season. Topics will include bicycle commuting reimbursements, 83(b) elections, small business property tax exemptions, and much more. Get your notebooks ready for this info-packed, entertaining take on business tax. We promise a session you won’t soon forget!

Presented by Shiloh Johnson CEO & Founder, Complyant

 

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Los Angeles City Taxes and Permits

Join us for a brief outline of City of Los Angeles Taxes, including permits and renewals that you should be aware of if you have a business or do business in the City. Learn how to navigate the process and how you can benefit from resources and exemptions the City offers!

PAST EVENT

March 2022

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Intro to SEO

Learn SEO and as we provide details on the three main pillars of SEO: On-Page, Off-Page, and Technical SEO. We will walk through all of the elements that contribute to a successful SEO campaign and provide tips along the way. SEO allows you to target a variety of high and low volume keywords. Learning the right ways to insert keywords is the main key for SEO to work properly. The right way to set up SEO can develop content that attracts more people to your site. Rachael will teach you the do’s and don’ts for keywords and it will help you understand how it works.

Presented by Rachael Hitt

Vice President of SEO, Hawke Media

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Learn SEO on a budget

 

SEO is one of the most cost-effective ways to help your business grow. Matt will teach you how SEO works on a lower budget demonstrating free tools such as Ubersuggest that can help you analyze keywords. He will review case studies of all sizes of businesses to demonstrate the positive impact of SEO over time.  You will learn to create a SEO priority checklist to focus on the activities that will produce big results quickly.   Matt will also demonstrate how to run a technical SEO report to identify issues that may be dragging your site down. He will help you understand the benefits of ON-SITE and OFF-SITE content optimization.  You will walk away with key steps you can take on your own to improve your SEO while highlighting some of the benefits of working with a top digital marketing agency like NP Digital to take it to the next level.

Presented by Matthew Santos

Vice President of Products & Strategy, NPAccel

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Using Paid Ads to help

with SEO & SEM

Erin will be teaching you how Google Ads and other tools help with SEO. During her discussion she will highlight how everything starts with search whether it's on Google or any search engine. Studies show 93% of online experiences begin on a search engine with most clients' customer's journey starting and ending with a search engine. Join us and learn more about:

• SEO

• Paid Ads

• Customer Journey

• Quality Score and how it effects bid and placement

• How it all fits together

Presented by Erin Rose

Sr.Director of Partner Development and Strategic Sales

 

Drive Traffic to Your Website with SEO

Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Presented by one of Google’s internal SEO experts, this workshop will give you insights into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.


This workshop is part of Grow with Google’s Partner Digital Series, which curates content and training to help small businesses grow. 

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PAST EVENT

Tuesday, February, 2022

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Email Marketing Trends 2022

  

Now is the perfect time to evaluate your marketing and the tools you are using to market. Businesses and nonprofits are pivoting to a digital-first marketing strategy. Email should be a big part of that. Digital channels, social media and email are often

the first way to reach and stay in contact with customers. Join us as we explore key top trends in email marketing and share simple ideas to incorporate them into your

marketing strategy. Join this webinar, where you’ll learn:

• How to create more personalized email messages

• How to make your email look polished and professional

• How to provide value to grow your business

Presented by Roni Ramos

Founder of Harmony 3 Productions

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An introduction to Shopify and how it can help your busines

Email marketing is one of the most cost-eective ways to sell your products. Studies have shown that for every dollar invested, email has an average return-on-investment (ROI) of $38. With stats like that, who wouldn’t want to develop a stellar email marketing strategy? But before your email marketing campaigns can take o, you need to learn the basics that'll help you build relationships with your customers and avoid becoming spam. Join marketing automation platform, Klaviyo to learn:

• The benefits of email marketing

• How to start and grow an email list

• Email tactics to turn browsers into buyers

Presented Leslie Wong

Head of Partner Marketing

PAST EVENT

Tuesday, September 7, 2021

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Facebook Shops

Create a virtual storefront with "Shops” training. This training shows how Shops can help increase online sales for your business, and how to set it up within Commerce Manager. You will also learn how to:

  • Set up a shop in Commerce Manager

  • Customize their shop to reflect your business and brand

  • Create a consistent look and feel for their product images

Video is no longer available.

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An introduction to Shopify and how it can help your business

What is Shopify? How does selling online work? What features are available? How can Shopify help you start or grow your business? In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale as well as get an understanding of the costs involved. It is an essential class for anyone considering opening a business. With nearly two million users in more than 175 countries, Shopify is one of the world’s most popular commerce platforms. Used by small businesses and corporate giants alike, Shopify can help almost anyone no matter what stage of their entrepreneurial journey they are at. Join us as we dive into a high level overview of commerce with Shopify and see how this tool can help you reach your goals

 

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Sell online with e-commerce tools

Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. We will show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

 

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PAST EVENT

Tuesday, August 3, 2021

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Get to know Xero and tools that help streamline your business

Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.

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Square Solutions: Tools to run your business—even when it’s not business as usual

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.

 

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Get to know Finli and the tools that help owners go digital simply and quickly

Finli helps micro and small service-based businesses get paid effciently & affordably. With digital invoicing & payments embedded in our platform, Finli gives small business owners the tools to communicate, schedule and track payments.  We will address the costs and confusion in digital payments in 2021 including credit cards, Venmo. Zelle, electronic checks etc. and how small business owners need to rethink how they get paid in a quickly changing payment landscape. You have more control now than you may know!

 

PAST EVENT

Tuesday, August 3, 2021

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Get to know Xero and tools that help streamline your business

Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.

Square_Logotype_black.png

Square Solutions: Tools to run your business—even when it’s not business as usual

Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.