Search Engine Optimization - Accelerator Academy 2.0

Now that you have strengthened your brand story, created a marketing plan, and decided on building a website, it's time to focus on search engine optimization. Get found online by your target audience! This course breaks down the basics of search engine optimization in plain language. You’ll learn how search engines like Google work, how to use keywords, and how to make small changes that can lead to more traffic over time. Perfect for small business owners who want to increase visibility without paying for ads. What You’ll Learn: Module 1: Introduction to SEO Understand what SEO is, why it matters, and how it can help customers find your business online. Module 2: How Search Engines Work Learn how Google and other search engines crawl, index, and rank websites. Module 3: Keyword Research Discover how to find the words and phrases your customers are searching for—and how to use them on your site. Module 4: Learn About Backlinks Understand why links from other websites matter and how to start building them. Module 5: Google Analytics and Website Traffic Learn how to track your website visitors and measure what’s working with free tools like Google Analytics. This course is ideal for: Small business owners who want to increase their website traffic and show up in more search results - without hiring an expert.