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LAOPTIMIZED

Helping small businesses adapt to the digital marketplace

and confront the impacts of COVID-19

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PROGRAM GOALS

500+

Projects for

Creatives

1,000

Small Businesses
to Service

30+

Webinars to help
Small Businesses

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ABOUT

LAOPTIMIZED

LA Optimized is a program launched by Los Angeles Mayor Eric Garcetti on January 2021 to bridge the digital divide and help small businesses access the assistance they need to adapt and compete in the digital marketplace. In recognition of the setbacks small business faced during the pandemic, this programs aims to provide the resources, tools, and services necessary to help them remain competitive, grow, and thrive.

 

The program is made possible in partnership with Ernst & Young's Entrepreneur in Residence (EIR) Program, Mayor's Fund for Los Angeles, Art Center College of Design, and USC Center for Economics. Services provided through the LA Optimized program is funded by donors. If you are interested in donating towards this effort, please use the form below to contact us.

 

 

- L.A. Optimized Team

OFFERING

FREE SERVICES

Businesses must have a current Los Angeles City Business Tax Registration Certificate (BTRCT) to apply. Space is limited. Priority is provided to brick and mortar businesses within L.A. City boundaries with an active BTRC prior to  March 2020.

BUSINESS
LISTINGS

Create or optimize your

business listing to ensure 

your business is found.

E-COMMERCE
HEALTH AUDIT

Assess the health of your current website and e-commerce capabilities to determine how to best improve your site's performance.

WEBSITE

Create or optimize your

website so that it caters to your business's specific needs.

CREATIVE
ASSETS

Work with Los Angeles creatives who can help provide the branding and creative collateral needed to elevate your business.

Accelerator
Academy
 

Join us for L.A. Optimized Accelerator

Academy, a monthly webinar series that provides businesses guidance to market and grow in the digital marketplace. Everyone is welcome to attend!  

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Recovery
Resources

Los Angeles City and partners offer many tools to help your business reopen and thrive beyond the pandemic.

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The Los Angeles
Creative Taskforce

Find a Los Angeles creative to help you get noticed in the digital marketplace.

In the
news

Read the latest news about L.A. Optimized and where it has been featured!

Get to Know Us

Get to know the partners, donors, and team that makes L.A. Optimized possible.

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LA OPTIMIZED
ACCELERATOR ACADEMY

MONTHLY WEBINARS EVERY FIRST TUESDAY OF EVERY MONTH

The Accelerator Academy provides businesses e-commerce growth and marketing support through its educational programming with the collaboration of corporate donors, non-profit partners, and subject-matter experts. The Accelerator Academy is made possible in partnership with the University of Southern California (USC) Sol Price School of Public Policy Center for Economic Development. ALL businesses are welcome to join! Registration is required. 

Join us for the

JOIN US NOVEMBER 2, 2021
from 10 AM - 12 PM PST