WEBINARS
LA City Optimized 2.0 offers free webinars for small business owners who want to strengthen their digital marketing skills and grow their online presence. Whether you're looking to drive more traffic to your website, build brand awareness, or improve your marketing on a budget, our expert-led trainings provide practical, easy-to-follow strategies designed for busy entrepreneurs. Topics include digital advertising, website accessibility, personal branding, and the creator economy — plus how to get the most out of tools and platforms.
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All past webinars are available on demand, so you can watch anytime and learn at your own pace. New sessions are added regularly, and newsletter subscribers get early access to upcoming live events.
Start learning, start growing — scroll down to find the webinars that matter most to you.
Ready to run paid ads that actually deliver results? Join us for a free, live training where you'll learn how to launch effective campaigns without overspending.
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This session covers the foundations of paid digital marketing, including how to choose the right platforms like Google, Facebook, and Instagram, define your audience, set a realistic budget, and write ads that grab attention. You’ll also learn how to track performance and make improvements based on real data.
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If you’re new to paid ads or looking to sharpen your approach, this webinar will give you practical steps to start strong and stay on track.
Growing Your Business on a Budget
Want to grow your small business without overspending? Learn how to stretch your marketing budget and get the best return on investment.
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We’ll walk you through proven, low-cost strategies that help you:
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Build brand awareness
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Increase repeat business
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Attract high-quality leads
Whether you’re just getting started or looking to refine your current efforts, this session offers practical tips to help you market smarter and grow faster. Watch now and learn how to do more with less.
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Download the presentation deck here.
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Doing Business with RAMP and the City of Los Angeles
Interested in working on projects with the City of Los Angeles? You'll need to get familiar with RAMP (Regional Alliance Marketplace for Procurement).
Learn how to navigate the RAMP website, register your business information and compliance documentation, and look for open opportunities in the RAMP directory.
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Optimizing Your Business with Square
This webinar explores how Square’s comprehensive suite of business solutions -spanning payment processing, invoicing, e-commerce, customer relationship management, marketing, and banking services - can help small businesses operate more efficiently.
Learn how Square’s integrated tools, AI-driven insights, and strategic partnerships simplify daily operations, allowing business owners to focus on growth.
Watch the webinar now to see how Square can support your business.
Yelp Tools & Tips for Small Businesses
The Yelp’s Tools & Review Tips for Small Business Owners webinar is now available for viewing. In this session, Margaret Palanca, Senior Community Director at Yelp LA East, provides guidance on maximizing your Yelp presence, utilizing free tools, and managing customer reviews effectively.
Small business owners can gain valuable insights into consumer behavior and best practices for engaging with online reviews.
Watch the webinar now to learn how these strategies can support your business growth.