WEBINARS
LA City Optimized 2.0 offers free webinars for small business owners who want to strengthen their digital marketing skills and grow their online presence. Whether you're looking to drive more traffic to your website, build brand awareness, or improve your marketing on a budget, our expert-led trainings provide practical, easy-to-follow strategies designed for busy entrepreneurs. Topics include digital advertising, website accessibility, personal branding, and the creator economy — plus how to get the most out of tools and platforms.
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All past webinars are available on demand, so you can watch anytime and learn at your own pace. New sessions are added regularly, and newsletter subscribers get early access to upcoming live events.
Start learning, start growing — scroll down to find the webinars that matter most to you.
Maximizing Your Google Business Profile - July 17, 11AM PT
Save the date for a how-to on owning and updating your Google Business Profile.
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Did you know that you can manage your own Google Business Profile if you own a brick-and-mortar business? Optimize your profile to attract the customers looking for you on Google.
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Registration starts soon.​
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Getting press or media attention might seem out of reach, especially when you're the one doing everything in your business. But what if you had the tools to pitch your story, build visibility, and grow your credibility without needing a big PR budget?
That’s exactly what this webinar is all about.
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Learn how to identify your story, build a focused media list, and craft a pitch that grabs attention - even if you don’t have a PR background. PR expert Vanessa Diaz walks you through the basics of media outreach - made for business owners who wear all the hats.
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Watch the replay and take the next step in building your brand — and your business.
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Download the presentation deck here.
When you run a small business, you are the brand. In this recorded webinar, creator economy expert Lia Haberman breaks down how to clarify your personal brand, align your online presence, and show up with more confidence — on social media and beyond.
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You’ll learn how personal branding impacts customer trust, what platforms to prioritize, and how to build credibility through clarity and consistency. Perfect for business owners who want to feel more confident about how they show up online.
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Watch the replay and take the next step in building your brand — and your business.
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Download the presentation deck here.
Shopify Basics
Ready to build or grow your Shopify store? This webinar walks you through everything you need to know to start strong and scale smart.
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You'll learn how to take advantage of Shopify’s best features, set up a store that’s easy to manage, explore dropshipping as a low-cost option, and discover top apps to improve your marketing, shipping, and SEO. We’ll also cover simple strategies to drive more traffic, adapt to SEO changes, and boost sales — even on a small business budget.
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If you're setting up your first store or looking to make your current one stronger, this session gives you practical steps you can put into action today.
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Start watching now and take your Shopify store to the next level!
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Download the presentation deck here.
Paid Marketing Essentials
Learn how to launch paid ad campaigns that actually drive results — without overspending.
In this recorded session, digital marketing expert Andrew Barrow shares practical strategies for small business owners, including how to:
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Understand and target the right audiences
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Set a realistic advertising budget
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Track ad performance and adjust campaigns for better results
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Avoid common mistakes that waste time and money
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Apply best practices for stronger returns on your ad spend
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This session also includes a quick overview of the LA Optimized 2.0 program and upcoming free resources available to small businesses.
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Watch now and get actionable tips you can start using today!
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Download the presentation deck here.
Growing Your Business on a Budget
Want to grow your small business without overspending? Learn how to stretch your marketing budget and get the best return on investment.
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We’ll walk you through proven, low-cost strategies that help you:
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Build brand awareness
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Increase repeat business
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Attract high-quality leads
Whether you’re just getting started or looking to refine your current efforts, this session offers practical tips to help you market smarter and grow faster. Watch now and learn how to do more with less.
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Download the presentation deck here.
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Doing Business with RAMP and the City of Los Angeles
Interested in working on projects with the City of Los Angeles? You'll need to get familiar with RAMP (Regional Alliance Marketplace for Procurement).
Learn how to navigate the RAMP website, register your business information and compliance documentation, and look for open opportunities in the RAMP directory.
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Optimizing Your Business with Square
This webinar explores how Square’s comprehensive suite of business solutions -spanning payment processing, invoicing, e-commerce, customer relationship management, marketing, and banking services - can help small businesses operate more efficiently.
Learn how Square’s integrated tools, AI-driven insights, and strategic partnerships simplify daily operations, allowing business owners to focus on growth.
Watch the webinar now to see how Square can support your business.
Yelp Tools & Tips for Small Businesses
The Yelp’s Tools & Review Tips for Small Business Owners webinar is now available for viewing. In this session, Margaret Palanca, Senior Community Director at Yelp LA East, provides guidance on maximizing your Yelp presence, utilizing free tools, and managing customer reviews effectively.
Small business owners can gain valuable insights into consumer behavior and best practices for engaging with online reviews.
Watch the webinar now to learn how these strategies can support your business growth.