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LA OPTIMIZED 2.0 

The pandemic highlighted how the digital divide disproportionately impacts vulnerable small businesses disconnected from technology assets. Many small businesses sustained losses as a result of their lack of capacity to engage customers online. 

 

During this extended period of economic recovery, the LA OPTIMIZED 2.0 program seeks to close the digital divide by helping eligible, for-profit small businesses operating in the City access assistance needed to adapt and compete through improved online marketing. LA OPTIMIZED 2.0 provides technical and creative digital resources to hard-hit small businesses in support of their ongoing economic recovery efforts.

 

LA Optimized 2.0 will help small businesses adapt to the shift in consumer behavior and technological advances by assisting small businesses optimize their businesses for online sales and marketing by: 

 

  • Website creation/update/optimization 

  • E-Commerce support 

  • Brand identity assessment + optimization 

  • Earned/owned media presence assessment + optimization 

  • Social media account creation/improvement 

  • Content creation + strategy development

 

To apply, please complete all information below. Non-profit organizations are not eligible. Please refer to the list of ineligible businesses on the Program website to confirm you can proceed with the application.  The Operators of the LA Optimized Program 2.0: Sherpa Marketing Solutions and Los Angeles Economic Equity Accelerator & Fellowship (LEEAF) will notify eligible businesses. 

Don't Wait! Application is Open Between
September 3 at 9 AM - October 18, 2024 at 5 PM PST

Applicant Information

Business Location

Registration Information

Were you referred by a BusinessSource Center? Is yes, which one?
Is your business in a Jobs & Economic Development Incentive (JEDI) Zone? Search by business address on http://zimas.lacity.org/ Look under the economic development areas tab under JEDI to confirm your business is located in a JEDI zone.
Yes
No
Unknown
Is this a ā€œbrick and mortarā€ business?
Yes
No
How many years have you been in operation?
Is your business currently open?
Yes
No
Is your business a For Profit or Non Profit business?
For Profit
Non Profit
How many full time employees does your business have, including yourself?
0
1-5
6-10
11-20
21-50
50+
What Industry is Your Business In?
Business Type
How did your business experience change due to the COVID-19 pandemic? (Check all that apply)
What was your 2021 Annual Revenue?

General Information

Preferred Language

Service Interest

What services are you most interested in? (Check all that apply)

Demographics

You may select "Prefer not to answer" for any question.

What is your age?
Do you have a disability as defined under the Disability Discrimination Act?*
Yes
No
Prefer not to answer
Which of the following categories best describes your military status?
Active duty or veteran
Not a military service member or a veteran
Prefer not to answer
What is your gender?
Please indicate your race. Select all that apply
Please indicate your ethnicity
Do you identify as a member of the LGBTQ+ community?
Yes
No
Prefer not to answer

I certify that, by submitting this application for review and consideration for LA Optimized 2.0, for or on behalf of my business entity, I have not intentionally provided any material misrepresentation and/or falsification of my eligibility to secure services under this Program. I certify under penalty of perjury that the submitted information is complete and accurate to the best of my knowledge. I also understand and certify that to participate in the LA Optimized 2.0 program, my business was affected by the COVID-19 pandemic and grossed less than $7.5 million in 2021.Ā 


Click 'Submit' to complete your application submission.

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