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LA OPTIMIZED 2.0
The pandemic highlighted how the digital divide disproportionately impacts vulnerable small businesses disconnected from technology assets. Many small businesses sustained losses as a result of their lack of capacity to engage customers online.
During this extended period of economic recovery, the LA OPTIMIZED 2.0 program seeks to close the digital divide by helping eligible, for-profit small businesses operating in the City access assistance needed to adapt and compete through improved online marketing. LA OPTIMIZED 2.0 provides technical and creative digital resources to hard-hit small businesses in support of their ongoing economic recovery efforts.
LA Optimized 2.0 will help small businesses adapt to the shift in consumer behavior and technological advances by assisting small businesses optimize their businesses for online sales and marketing by:
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Website creation/update/optimization
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E-Commerce support
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Brand identity assessment + optimization
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Earned/owned media presence assessment + optimization
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Social media account creation/improvement
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Content creation + strategy development
To apply, please complete all information below. Non-profit organizations are not eligible. Please refer to the list of ineligible businesses on the Program website to confirm you can proceed with the application. The Operators of the LA Optimized Program 2.0: Sherpa Marketing Solutions and Los Angeles Economic Equity Accelerator & Fellowship (LEEAF) will notify eligible businesses.