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Course Title

Join Accelerator Academy 2.0 and get hands-on with everything you need to boost your business. From crafting a killer marketing plan and perfecting your brand story to nailing SEO and creating eye-catching visuals, we’ve got you covered. Learn from the pros and transform your marketing strategy in no time. Let’s make your business stand out!

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Resources

Course # + Title

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Read more

Resources
  • LAOP 2.0 Introduction
    About our program Accelerator - about and key takeaways for your business Introduction to teachers
  • Marketing Plan 101
    Create Your Marketing Plan and Roadmap for Success Set Your Marketing Goals Buyer Personas SWOT Analysis Unique Selling Proposition Branding/Messaging Setting a Budget Analytics
  • Brand Identity, Your Story, and Audience
    Developing Your Brand Identity What is branding? Why is it important? How brands are developed Develop your branding Visual elements Color palettes Logo Brand books
  • Developing your business story
    Developing your business story Identifying Your Core Message Craft Your Origin Story Tailor and Refine Your Content Develop Your Brand Narrative Engage Through Multiple Channels Evolve and Refine Your Story Conclusion: Bringing It All Together
  • Website 101
    Must-Have Elements for a Successful Website What makes a successful website? Must-have elements based on your business type and audience What to look for in website platforms Optimizing for User Experience Maintaining and Updating Your Website
  • Search Engine Optimization (SEO)
    Demystifying Search Engine Optimization What Is SEO? Why Is It Important? How Does Google Rank Websites? How To Optimize Your Website. Keyword Research. How To Find The Correct Keywords Learn About Backlinks, Why They Are Important & How To Build Them. Google Analytics Tracking To Make Statistically Informed Decisions.
  • How To Create Marketing Graphics Using Canva
    Creating Graphics and Visuals with Canva What is Canva and how to create an account Using Canva to create engaging Social Media content
  • Social Media Essentials
    Give Your Business the Social Media Presence it Needs What are the right Social Media channels for your business Creating Social Media posts Automate posts with a social media content calendar Building/planning your marketing content calendar
  • Sharing your Story & Get Heard
    Gain Exposure for Your Business with Local Media Craft a Compelling Media Narrative Prepare Your Media Kit Develop Media-Friendly Content Build Media Relationships Monitor and Evaluate Media Coverage
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